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Joe Nadel

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Conceptual Portraiture with Julie

Joe Nadel February 10, 2017

This set of images is honestly one of my favorites that I have ever done. I want to explain how it all happened, and how there are photo opportunities literally anywhere.

This day, Julie (@JulieVanGorden), Danielle (@mixmediaplus), and I were doing a shoot with Porsche, and we were looking for locations to shoot at. Initially we wanted to do work with a real estate company to cross promote the cars, with Julie, my photography, and Danielle's social media marketing. After trying multiple real estate companies, our locations fell through. 

Danielle took us to her office studio, which was very clean and modern. We did a bit of product work with a scarf, and the sun was beginning to lower in the sky. As blue hour approached, a corner of the office space caught my eye. 

This corner was illuminated on one side by natural blue hour light, and the other side was illuminated by a yellow tinted bulb on the ceiling. Immediately the contrast between the two gave me an idea. I wanted to illustrate a person coming from one stage to another. At first I was focused on splitting the light down the middle of Julie, with a softer more straight forward look. Eventually we got creative, and one of my favorite shots was made.

I told Julie to peer around the corner, like she was startled by something. Her pose was perfect for the image that I wanted. It gave off a bit of curiosity, and an eagerness to move forward. The combination of this and the lighting situation worked so perfectly that I kept pushing forward with new concepts.

It was great to have Julie and Danielle there, because they both would introduce ideas that would spark even more concepts to be executed.

It just goes to show you. Anywhere, even a corner in an office, can be a great location to create images. 

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